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The New Data.com Social Key: Taking on InsideView?
Salesforce’s Dreamforce conference, held in San Francisco this past week, included a number of new product announcements, notably the launch of Data.com’s Social Key, a tool to deliver social data and...
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Why Doesn’t Twitter Promote List Management?
Twitter’s headquarters, at 1355 Market Street, San Francisco. The biggest complaint clients have with Twitter is that it’s noisy, cluttered, and unfiltered. ‘How do I find anything?’ they ask. ‘And...
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If HootSuite and Yammer Got Married
There is a category of enterprise social software which is emerging which doesn’t know what to call itself yet. But if engagement platform HootSuite and enterprise social platform Yammer got married,...
View ArticleOne Blogger Alone Is Not Enough To Increase Eyeballs — and Sales
Some companies still think that the job of blogging should go to only one person — whether internal or to a freelance ghostwriter. While this may make economic sense and address a task that needs to...
View ArticleDoes Your Website Act as a Lead Generation Tool or Community — or Neither?
I’m happy that most companies, small businesses, and individual professionals are aware of the importance of having a website. But is your or your company’s website still nothing more than brochureware...
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Decisions, Decisions: Features of Online Communities
Open or Closed? A community can be open or closed. An open community, in which all content pages and functionality are available to anyone, allows the content to be found on the Web – driving up your...
View ArticleWebinars: Love ‘Em or Hate ‘Em?
Are webinars still as valuable for lead generation as they once were? My thoughts: maybe. One issue of course is their ubiquity. The other is that most folks are on smartphones and tablets all day...
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